Tecno has grown rapidly to become a top 10 smartphone brand globally and more recently revealed that its ambitions to enter the premium market are no secret, you might not have noticed that the company is positioning itself as a leader as well in smartphone camera innovation. And he’s looking to partner with some of the big names in the photography industry to take it the next step.
We spoke to Tecno Marketing Director Mr. Laury on the occasion of the Phantom X2 launch: “For the Phantom X2 series we consulted with professional photographer, Rankin. He is known for taking portraits of celebrities such as The Queen and many Hollywood celebrities. He gave us some valuable information and advice on how to create the best portrait camera: “.
The end result is one of the best portrait cameras we’ve ever tested, one with a quirky retractable design, combining a large sensor and wide aperture that result in lovely natural bokeh without computational trickery.
That camera is on the Tecno Phantom X2 Pro, which we recently reviewed. But Tecno doesn’t stop there. The company confirmed that it is in talks with established lens manufacturers for future product development.
Tecno didn’t mention any names, but we will certainly hear more about them in the coming months. Hasselblad, Leica and Zeiss are already collaborating with smartphone makers, so we can rule them out, but there’s no shortage of big names left.
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