The foldable smartphone category is catching on as more and more brands are launching foldable phones to get a piece of this pie, but it is still the foldables from Samsung that offer the most refined experience. And while others will eventually catch up, it is the Korean conglomerate that is the current market leader in the foldable segment, as it shipped more foldable smartphones in 2022 than all other OEMs combined.

According to a Financial Times report quoting Channels research, the foldable smartphone market recorded 14.2 million shipments worldwide in 2022, of which Samsung alone shipped more than 11 million units.

Samsung Galaxy Z Fold4 with Galaxy Z Flip4
Samsung Galaxy Z Fold4 with Galaxy Z Flip4

Chinese brand Huawei came in second with shipments of just under two million foldable devices, followed by Oppo, vivo, Xiaomi, Honor and Motorola, which shipped just 40,000 foldable smartphones.

Samsung sold more foldable devices last year than other brands combined

That said, Channels estimates that leaflet shipments will double to 30 million units in 2023. And we expect the foldable device market to become more interesting and competitive once Chinese brands launch their foldable devices outside of China to challenge Samsung’s dominance in this segment.

Source | Street 1, Street 2

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Philip Owell

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