This week has been all about the new foldables in the Motorola Razr series, but another slab phone has been announced alongside them: the Motorola Edge 40 in Viva Magenta. As you may have already heard, Viva Magenta is the Pantone Color of the Year for 2023, and Motorola has incorporated the vibrant hue on several of its smartphones this year, including the Motorola Edge 30 Fusion and the all-new Razr 40 Ulta aka Razr+ in the United States. These are our first impressions of the Motorola Edge 40 in Viva Magenta.
To say the Viva Magenta color on the Edge 40 pops would be an understatement, and the photos don’t do justice to its vibrancy. The partnership between Motorola and Pantone is steadily growing with each new phone release and we have to admit that the two brands are doing an outstanding job so far.
The Edge 40’s faux leather back offers a nice grippy texture, and the Viva Magenta color extends to nearly every corner of the device. The antenna lines, camera rings and USB-C port at the bottom also feature the vibrant red hue.
You can also notice the distinct Pantone stamp on the bottom that denotes the phone’s unique color. Edge 40 Viva Magenta also comes with color matched wallpapers and UI elements thanks to Android’s Merial You.
If you’re interested in picking up a Viva Magenta Edge 40, it’ll set you back €600 / £530, which is as much as the other color options it’s available in. You can read more about the Motorola Edge 40 in our detailed review we published last month.
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