Canalys: second quarter smartphone shipments in Southeast Asia fell by 7%

Smartphone shipments in Southeast Asia reached just 24.5 million units in the April-June period, a decline of 7% from the previous quarter. Rising inflation levels have led to lower levels of consumer demand across the region. Indonesia is the largest market in the region with 9.1 million device shipments and 37% of the SEA market. The Philippines is second with 4.4 million shipments while those to Thailand amounted to 4 million. Vietnam (3.1 million) and Malaysia (2.4 million) complete the top five markets in Southeast Asia.

Samsung remained the top supplier in terms of shipments in SEA with 5.7 million units and also achieved a market share of 23%. Demand for mid- and high-end Galaxy A-series devices was lower than expected across the region, while entry-level devices helped secure the leadership. Oppo is the second leading supplier with 4.4 million shipments and an 18% share of the combined market. The demand for Oppo A16 series devices has been particularly high in several SEA markets.

Xiaomi comes in third place with 4 million shipments and a 16% market share. The Redmi 10 series and the previous Redmi 9 series have continued to see strong consumer demand, and the recently launched Poco F4 series has caused a stir on online channels. Vivo (3.2 million shipments) and Realme (2.6 million shipments) complete the ranking of the top five brands in terms of shipments.

Demand for 5G devices declined sharply and amounted to only 18% of total shipments in the region. Consumers see no practical use for 5G at this point, especially in the entry-level and midrange segment where LTE devices provide ample speed and network coverage.