Sony has already started mass production of PlayStation VR2 headsets and will maintain a high production rate until the headset launches early next year, insiders say. Bloomberg.
The goal is to have 2 million units of headphones by March 2023. The pace of production after launch will be adjusted based on initial sales. The company is also stocking up on PS5 consoles because it reportedly wants to do a big marketing push and needs to have units of both available in stores.
VR suffers from a chicken-and-egg problem: people don’t have VR headsets, so developers don’t make VR games, so people don’t buy VR headsets. A big marketing push will help solve the first problem, and Sony has a plan for the second as well.
A Horizon Call of the Mountain VR gaming has already been announced for PSVR2, a part of the internal game Horizon franchising. In total, there are over 20 VR titles in development by in-house and third-party developers.
The original PSVR took eight months to hit one million shipments, which puts the 2 million production target in context – Sony is much more confident about that. However, it could still end up behind Meta Quest 2, which moved 2.8 million units in the first three months of availability (it was just now, the total is now 17 million, according to IDC data).
Some are concerned about the price of the PSVR2 as it will be much more advanced than its predecessor. However, Meta recently raised the Quest 2 price by $ 100, pushing the starting price down to $ 400 and giving Sony some breathing room. $ 400 is also how much the original PSVR cost at launch.
However, the Quest is a standalone headset (although it can also be used with PCs), while the PSVR2 requires a PlayStation 5 console, which will be the barrier to entry for those who don’t already have a superior PS5 (as a reminder, Sony has recently raised the price of PS5 in most regions).
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