Realme has announced a change in its slogan, and it will be “Make it real”. The executive published an open letter explaining how this year will bring a redefined brand standard to the Realme portfolio.
The company will move from an “opportunity-driven” approach to a “brand-driven” approach, aiming to be a brand that resonates with young users.
Realme has been on the market for over five years and will not change direction, the letter reads. The strategic transition will be from a trend-based company to a more inclusive and expansive one with long-term investment and growth.
Sky Li also said that the Realme logo will be tweaked, whatever that means. It is currently the same as it was in 2019, and we don’t know if the executive intended a more streamlined use or a slight change in the font or size.
The full letter was more than 1,700 words long and was filled with so much marketing jargon without much substance that at one point we started to wonder if we were reading AI-generated text. You can find it in full in the link below.
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