According to a fairly reliable source when it comes to Apple, the company plans to launch the new iPhone 14 family earlier this year, regardless of supply chain constraints and rising chip prices. This is an indication that Apple has protected enough hardware for its iPhones.
The report states that Apple will unveil the new generation on September 7th while sales will begin on September 16th. That would give the Cupertino-based company an extra week of sales and likely boost fourth-quarter fiscal results. This is the first presentation since 2016.
Another reason for Apple’s rush is likely an October event. Several analysts believe the company will be releasing new Macs and iPads at the same time, so there should be enough time between the two events.
Another interesting aspect is Apple’s plans to introduce ads in its Maps app. Paid search results will be replaced with banner ads and will include a new tab in the App Store called “You May Also Like”. Currently, the company records about $ 4 billion annually from advertising and plans to push it to about $ 10 billion.
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