Last week’s poll shows that Newton’s third law also applies to hype: for every hype there is equal and opposite hatred. And few phone launches this year have been as hyped as the Nothing (1) phone.

This does not mean that things are going badly, necessarily. 1 in 10 people in the survey have already pre-ordered a unit, which means they have jumped through all the circles of the invite system.

1 in 3 people wait for reviews to make a decision. This is reasonable considering this is the company’s first smartphone and only its second-ever product. He needs to prove himself, which is something we’ll come back to in a minute.

Those who like the phone (1) advertise its design as an advantage – it definitely has a glimpse of a time when many new releases look absolutely generic. It also has a rather premium build with an aluminum frame sandwiched between two plates of GG5. And it doesn’t skip wireless charging. The software support program (3 years of OS updates, 4 years of patches) is also a plus. All this sets it apart in the mid-range segment.

Weekly survey results: No phone (1) stirs up heated debate, but the company needs to prove itself

Then there is the glyph interface. Some doubt how useful it actually is, but people talk about it – it’s an attention grabber, which (we suspect) was the point. There’s also the Nothing launcher, which some have tested on their current phones, but it’s not that interesting.

That said, most voters in the poll have no interest in the Nothing (1) phone. Many commentators have listed the phones they would rather have: Samsung, Pocos, Xiaomi, and even Asus. It’s probably okay for Nothing right now, which has to focus on keeping up with demand.

But the company needs to prove itself: many have expressed a sentiment along the lines of “not this, but maybe the phone (2)”. It doesn’t help that there isn’t any variety. Okay, some brands launch too many phones, but nothing has the opposite problem: if the phone (1) is too big or too small or too big for you, you’re looking at another brand.

Love it or hate it, the Nothing (1) phone made a splash when it launched. We have received our unit and are working on a review, so stay tuned for our verdict over the phone.

Weekly survey results: No phone (1) stirs up heated debate, but the company needs to prove itself

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Philip Owell

Professional blogger, here to bring you new and interesting content every time you visit our blog.