It’s not uncommon to read about tech companies implementing cost-cutting measures these days, and vivo is the latest company to go in that direction. The company just announced that it is merging its iQOO sub-brand into its core business in order to reduce operating costs and increase efficiency. Which is mostly another way of saying that the company is laying off some of its staff.
It’s no secret that vivo and iQOO share R&D, supply chain, and virtually every resource except a few marketing and distribution channels. iQOO smartphones even run the same software as vivo phones. However, ecommerce strategies, planning, and media targeting were separate units at this point.
The new move will turn iQOO into a regular lineup within vivo’s portfolio. vivo management is reportedly considering closing iQOO’s independent stores and branches as well.
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