Ten years ago Samsung dominated the Chinese market, but in 2023 it was around 2%. The leader of Samsung’s mobile division, TM Roh, is looking to regain lost market share. Earlier this week he told reporters as much “We are making efforts to reach Chinese consumers with products suitable for the Chinese market, through optimizing software that adapts to the Chinese market, and I think the results are emerging little by little.”
This more suitable software includes the new AI features, it seems. Throughout, translation, summary and generation functions are handled by Google’s Gemini Pro. In China, these features are powered by Baidu’s model called “Ernie”.
AI features on the Galaxy S24 series
Of course, Android phones in China typically ship without Google services. But Samsung is paying so much attention to artificial intelligence for this generation of its flagship models that this change comes as a bit of a surprise.
As far as we know, these are the same features (in terms of functionality) that the rest of the world is getting: you can even circle something to do a web search, a feature that Google was pretty proud of.
Here is a statement from Samsung published by CNBC: “Now equipped with Ernie’s comprehension and generation capabilities, the updated Samsung Note Assistant can translate content and even summarize long content into clear, intelligently organized formats with the click of a button, making it easier to organize extensive texts.”
Start a new Thread