Tecno has announced a partnership with Skyesports to bring a year-long tournament to mobile users. Next year, the Call of Duty Mobile Pova Cup will kick off, taking place in India and having a format that spans multiple seasons, giving players a chance to compete.
In this joint venture, Tecno simply puts Pova branding in the name of the tournament, which will be organized and streamed by Skyesports on its official social channels in four languages – English, Hindi, Tamil and Telugu, in an effort to expose as many people as possible. to the brand.
According to Arijeet Talapatra, CEO of Tecno India, half a billion people were interested in mobile gaming in the South Asian country, an overly enthusiastic claim for a market with 600 million smartphone users in total. In a press release, they said, “Pova as a product line resonates with the trinity of speed, power and performance and encourages the Zillenials to ‘Stop At Nothing’ and keep going.”
In reality, the Pova phones are the midrangers of the Tecno range, slightly above the Spark and Pop devices but well below the Camon and Phantom, at least in terms of performance.
Shiva Nandy, founder and CEO of Skyesports, which is a brand of JetSynthesis, gave a more realistic number. They said there are 396 million gamers in India who spend, on average, 14 hours a week playing games. The partnership with Pova will give Tecno a platform to market its midranges to a young, tech-savvy audience.
India became the largest consumer of mobile games in 2022, according to Tecno’s press release. The market is three times the size of the United States and 2.5 times the size of China. Since 2020, total game downloads have grown from 6.5 billion to 15 billion, with the largest share of 17% attributed to India.
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