Samsung will launch its Galaxy S23 series later today and the company has introduced its new “Over The Horizon” ringtone, made especially for the new flagships. This year’s edition is developed with Yaeji, an American music artist of Korean origin, to celebrate “positivity and optimism in a changing world”.
The “Over The Horizon” theme is reinvented with each new Galaxy S series and has kept its key sound, adapted to each year’s trending sounds. Yaeji’s sound is recognizable in the electronic dance scene with his unique synthesizers, kicks and “lo-fi hip-hop beats to relax/study” vibes.
Yaeji became popular in 2017 with her song “Raingurl”, and now she is expected to release her debut first album “With a Hammer” in April. Her partnership with Samsung puts her in the spotlight, allowing more people to connect with her unique musical style.
In this collaboration, the musician has used a fusion of electronic elements, developing a playful version that “evokes the universal feelings of hope and joy, inviting us to imagine and be optimistic about what lies on the other side of the horizon”. reads the official press publication.
Start a new Thread