Samsung unveiled its latest leaflets earlier this week: the Galaxy Z Flip4 and the Galaxy Z Fold4. We’ve already covered smartphones in detail, but now the company has decided to share more about their design process and its vision for their use.

In a series of blog posts, Samsung explained all the great design and experience features that allow users to express themselves while being productive at the same time.

Samsung explains all the new design and experience features of Z Flip4, Z Fold4

The Galaxy Z Flip4 and Galaxy Z Fold4 have sleek sides that are flatter than their predecessors. This allows for better overall handling and a more modern look. Bezels have also shrunk over the past twelve months, allowing for the same screen size and more manageable body size.

Samsung explains all the new design and experience features of Z Flip4, Z Fold4

The colors have also been overhauled with new slightly matte finishes. The Galaxy Z Flip4 in Bora Purple is definitely the one to have and pairs beautifully with the Beige Fold … although we doubt anyone needs both phones.

Samsung explains all the new design and experience features of Z Flip4, Z Fold4

As for usability, Samsung highlights that Flip4 supports zooming in and out of pages on the cover screen, while some apps have their own widget for easier navigation. Then we have the Fold4, where multiple apps can be opened on one screen and others can be accessed via the navigation bar.

Both the Galaxy Z Flip4 and Galaxy Z Fold4 come with bespoke cases that offer better grip and protection, with the Fold pictured with a kickstand cover or S Pen holster.

Samsung explains all the new design and experience features of Z Flip4, Z Fold4

Looks isn’t just about cases and colors; Samsung also offers new cover screen features, clock designs, images, wallpapers, and even GIFs. This is a feature that will be used most in the Z Flip4 because the Z Fold4 has a full-fledged OLED that can match any other Samsung smartphone in terms of performance and functionality.

Samsung explains all the new design and experience features of Z Flip4, Z Fold4

Samsung said the Galaxy Z Fold4 and Galaxy Z Flip4 are examples of “expanding the possibilities of smartphones and creating versatile devices for the modern era”. We already have the devices and started working on the full review right after we posted the hands-on review.

We’ll try to determine if the performance improvements are worth the upgrade and if Samsung’s claims of “opening up new experiences” go beyond marketing talk.

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Philip Owell

Professional blogger, here to bring you new and interesting content every time you visit our blog.