It’s a new year, so it’s a great time to make some New Year’s resolutions. Samsung agreed, and the company announced its plans through the voices of co-CEO and vice president Han Jong-hee and co-CEO and president Kyung Kye-hyun, in a joint New Year’s message.

They revealed Samsung’s strategic priorities for the new year, including the pursuit of “super-gap technologies” to maintain its competitive advantage in 2024 and beyond. Samsung wants to strengthen its competitiveness through “technological supremacy and adaptability to future changes”.

Samsung plans to focus on performance, quality and generative AI in 2024

Executives have emphasized a “customer-first” strategy for Samsung’s mobile, appliances and software divisions, with a focus on performance and quality. They also urged the conglomerate’s chipmaking business to strengthen its market position by improving and widening the technology gap with its competitors.

Additionally, they called for proactive measures to address future changes in the technological landscape, such as artificial intelligence, eco-friendly practices, and “lifestyle innovation,” whatever that means. Interestingly, they call for an application of generative AI to work processes.

Samsung plans to focus on performance, quality and generative AI in 2024

On this topic, the message states: “We should revolutionize the way we work and experience our devices by applying generative artificial intelligence to work. Moving from the passive green response of the past, we should realize a fundamental shift in the way we think and discover the green”. products of the future”.

We’re already expecting the Galaxy S24 family launch to be all about AI, so that’s pretty much covered on the mobile side. We can’t wait to see what else Samsung’s various divisions come up with throughout 2024.

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Philip Owell

Professional blogger, here to bring you new and interesting content every time you visit our blog.