The Galaxy Unpacked event is in two days and Samsung is stepping up the promotion. Its “Join the Downside” campaign launched colorful outdoor advertisements in 13 of the most visited locations around the world, including: Gangnam District, N Seoul Tower and COEX in Seoul, Korea; Times Square in New York City, United States; Piccadilly Circus in London, UK; CentralWorld in Bangkok, Thailand; Tai Koo Li in Chengdu, China; and King Road Tower in Jeddah, Saudi Arabia.
“Join the Downside” outdoor advertising goes live worldwide
This year, the Unpacked event will be held on Samsung’s home turf, which is why the teaser videos showcase the Gangnam district and Seoul Tower. Here’s a longer version of the video from a couple weeks ago, this one highlights more of the locations mentioned above:
And now for a quick trip down memory lane. The very first Samsung Galaxy S was unveiled at CTIA Wireless 2010 in Las Vegas, USA. The Galaxy S2 made its debut in Barcelona, Spain, then the S3 in London, UK. The first Galaxy Note was announced to the world from Berlin, Germany, while the first Galaxy Fold first appeared in San Francisco, USA. Here’s a look back at those fateful events:
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