According to Omdia’s research, the global smartphone market in the second quarter of this year was worse than in the second quarter of 2021 and even worse than in the first quarter of 2022. A total of 293 were shipped from April to June. 7 million smartphones, compared to 307.7 million in the first quarter and 303.3 million in the second quarter of 2021.
Samsung led the market in the second quarter with a total of 62.2 million phones shipped, compared to Apple’s 48.9 million. Omdia is aiming for the solid performance of devices like the Galaxy A13 and Galaxy S22 series. On Apple’s part, there was strong brand loyalty and greater interest in the iPhone 13 series, compared to the 12, leading the charge.
Xiaomi, Oppo and vivo were third, fourth and fifth respectively, but all three had -20% lower sales than last year.
Brands like Motorola (19.8% growth) and Tecno (22.5% growth) were better than last year, but it was Honor that really shone.
Thanks to its strong focus on the domestic market, Honor achieved a sales increase of 125.4% year-on-year and secured the sixth place with over 15.1 million devices shipped.
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