Nvidia released an unconventional statement, in which the company announced it was “relaunching” the 12GB GeForce RTX 4080 graphics card due to naming issues.
Scheduled to launch on November 16 alongside the more powerful 16GB RTX 4080, the 12GB RTX 4080 has been the subject of controversy since it was announced last month during the 40 Series unveiling.
Facing the controversy, Nvidia admitted that the 12GB RTX 4080 didn’t have the correct name and that having two GPUs with the same 4080 designation was confusing. Here is the relevant part of the company statement:
The 12GB RTX 4080 is a fantastic graphics card, but it doesn’t have the correct name. Having two GPUs with the 4080 designation is confusing.
So, we’re hitting the “unlaunch” button on the 4080 12GB. The 16GB RTX 4080 is awesome and ready to delight gamers around the world on November 16th.
Since its announcement, the naming of the 12GB RTX 4080 has been a point of contention between media and consumers. While the name suggests that the only difference between it and the 16GB RTX 4080 is the available video memory, the 12GB RTX 4080 is in fact also a significantly reduced GPU, with 27% fewer CUDA cores and bus widths. of reduced memory. This should result in a completely different performance profile than the larger 16GB RTX 4080 model, as evidenced in some of Nvidia’s performance charts as well.
While Nvidia is no stranger to launching desktop graphics cards of the same name but with different capacities, not to mention the whole mess that is the nomenclature of laptop GPUs, the 12GB RTX 4080 was perhaps the best example. glaring to deceive customers with similar names.
Based on the Gamers Nexus report, it appears that the eventual re-release of the RTX 4080 12GB will also include a price adjustment along with a new name. Popular opinion right now is that Nvidia will fall back on an RTX 4070/4070 Ti naming for the card, but there is no firm information on the matter yet.
While this is a win for customers and the right move by Nvidia, one cannot help but feel guilty for all of the Nvidia card partners, who would have been in the last stages of RTX manufacturing, packaging and marketing. 4080 12GB, only for it is necessary to redo all or most of it to adapt to the new denomination and the new prices. It is reported, however, that Nvidia will bear some of the costs for this change to the board partners.
The 16GB RTX 4080 is still on schedule and will launch on November 16 at the same starting price of $ 1199 as before.
Start a new Thread