While most of the attention in the mobile world generally goes towards flagship devices that innovate this and the left and right one, most of the sales actually come from entry-level and mid-range devices that aren’t often talked about. They may be ignored by the media or even in casual conversations between friends, but they are the real workhorses of the industry: the phones that most people can actually try, not just aspire to.
One such device is definitely the Poco C31, which launched in September and released in October last year with an entry-level MediaTek Helio G35 chipset. When you think of Poco, this is definitely not the first phone that comes to your mind – it’s probably not even on the list. Still, he has managed to sell more than a million units so far in India, according to Himanshu Tandon, the head of Poco India.
He released the following statement to celebrate the phone’s success:
POCO C31 was basically born out of our consumers’ need for a smartphone with POCO experience at an even more competitive price. So, we focused on redefining the smartphone experience by offering a smooth performance device. Reigning in the sub-10,000 price segment, the POCO C31 was a resounding success for us. With a powerful processor, an integrated triple camera setup with a huge battery, the POCO C31 offers a value for money offering rarely seen in its class. The smartphone that receives a phenomenal response even 9 months after its launch, for the second consecutive time in the C series, is a testament to the love and trust of consumers in the brand and a great incentive for us to do better, every time .
The Poco C31 starts at INR 8,190 and has a 6.53-inch 60Hz IPS LCD touchscreen, triple rear camera system (with a 13MP main, a 2MP macro, and a 2MP depth sensor), a 5MP selfie snapper, and a 5,000mAh battery. He certainly doesn’t have the most exciting spec sheet, but now he can boast an exciting result: he joined the millionaire club.
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