IDC’s report on the global smartphone market in the first quarter of 2024 revealed that Samsung has regained the top spot from Apple, but this was more due to Apple’s lower sales than Samsung’s higher sales.

Samsung shipped 60.1 million smartphones in total in the first quarter, which is 0.7% fewer than the same quarter in 2023 with 60.5 million. However, Apple’s 50.1 million in the first quarter of 2024 is down nearly 10% from the same period last year.

The global market recorded its third consecutive positive quarter with 289.4 million units shipped, up 7.8% year-over-year.

IDC: Samsung returns to being the main smartphone supplier, market up by 7.8%

Xiaomi returns to form with a 33.8% year-on-year increase in sales to 40.8 million units. Transion nearly doubled its first-quarter result with 28.5 million units, up an incredible 84.9%.

IDC: Samsung returns to being the main smartphone supplier, market up by 7.8%

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Philip Owell

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