Counterpoint Research has released its bill of materials (BOM) for the Apple iPhone 15 Pro Max, priced at $1,199. According to the report, components for the base 256GB model cost $502, with the A17 processor and new telephoto camera bringing an increase over its predecessor.
Analysts revealed that the BOM cost is $37.7 higher than last year’s 256GB iPhone 14 Pro Max, which also launched with a price tag of $1,199.
New Max vs. old Max
Analysts said the A17 Pro chip costs $30 more than the A16 Bionic, largely because it is made with 3nm process technology.
The Periscope Telephoto Lens is a first for iPhone. Lante Optics is the prism supplier, while Cirrus Logic and LG Innotek make the 3D sensor shift stabilization mechanism. The overall increase is $25.1 (34%), but Counterpoint has included all cameras, including Face ID and ToF modules, in the calculations.
Another slight price increase is the titanium alloy case, which costs $7 more than last year’s stainless steel frame.
Apple has increased the RAM of the iPhone 15 Pro Max. It is now 8 GB (compared to 6 GB of the predecessor), but due to the downward trend of the memory market, the price has dropped by $16.8. The display of the new iPhone has not changed and since the price of the display is also falling, Apple paid $4 less to Samsung Display and LG Display.
Apple iPhone 15 Pro Max
Apple iPhone 14 Pro Max
Components account for 42% of the final price, but there’s also the price of manufacturing, shipping and marketing to consider, not to mention substantial research and development costs.
We also have our iPhone 15 Pro Max vs iPhone 14 Pro Max comparison. We have looked at all the key segments and have come to a conclusion on which is better, depending on the user’s preferences.
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