Apple is expected to skip announcing new iPad Pro devices this year and push them to early 2024. The biggest change will be the switch from LCD to OLED, and according to Korean sources, Cupertino will place panel orders with Samsung and LG.
The deal between Apple and display maker BOE is still under negotiation, effectively putting the Chinese maker out of the game, at least for the initial push.
Apple’s flagship tablet sold more than 70 million units during the previous fiscal year. Between October and December 2022, the company reported $9.4 billion in sales, a whopping 28% year-over-year increase.
Reports suggest that the new iPad Pro tablets will have slightly larger panels, but we don’t yet know if the overall dimensions of the device will change. The smaller variant will go from 11″ to 11.1″, while the 12.9″ version will be replaced by a 13.1″ screen.
Kang Min-su, an analyst at Omdia, recently spoke during the Korean Chamber of Commerce. They said Korean manufacturers, such as Samsung and LG, are still the clear leaders of the OLED market due to foldable devices. However, they should remember the precedent of the LCD business which has seen China get a big chunk of the sales.
Looking at the OLED display segment, Samsung and LG together held 100% of the market previously, while now they are at the top with more than 80% market share, the rest goes mainly to China. Korean manufacturers are still “four to six years ahead” of Chinese firms, and the local government is pushing for a digital commercialization in 2027 that would further boost demand for OLEDs, thereby shielding other firms at the expense of their competitors across the Sea. Yellow .
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