Apple expects strong iPhones in the coming year despite the economic downturn, a report said Bloomberg reveals. Cupertino has ordered its assemblers to stick to a 90 million target for the iPhone 14, which is the same as the iPhone 13.
The company is also expected to produce 220 million devices planned through the end of 2022, the same number as last year.
According to Bloomberg, Apple is confident it will withstand the economic challenges other manufacturers are facing in a market that fell 9% in the second quarter and an expected 3.5% decline for the year. Taiwanese iPhone assembler Pegatron, Japan Display, TDK Corp and Murata Manufacturing all reported a rise in share prices after the news broke.
Analysts revealed that the disappearance of Huawei’s premium devices and the over-saturation of Android devices, in general, are driving stronger demand for Apple’s new range. Hon Hai Precision Industry, the company that brings together most of the iPhones, said that “the sale of electronic products should have changed slightly in 2022”.
We expect a total of four versions of the Apple iPhone 14 to be announced next month. It is likely that we will see new cameras, perforated design for the improved selfie camera and Face ID, and a new A16 Bionic chip is also in order.
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