The Galaxy S22 series was expected to strengthen Samsung’s position as the leading manufacturer, but the sales failed to reach their target. According to Korean sources, Samsung increased the ASP (average selling price) of its devices by just 2%, while Apple saw a 7% increase.
Local media and analysts have pointed out that Samsung may be losing its premium image overseas, as the best-selling model has been the super-affordable Galaxy A12, while foldable sales have also fallen short of expectations in the US. The decline is expected to continue throughout the holiday period.
According to research, the Galaxy S22 will not be able to reach the 30 million sales target before the Galaxy S23 devices arrive. Even with sales of the Galaxy Z Flip and Galaxy Z Fold devices surging, declining interest in the classic flagship is hurting Samsung’s overall results.
Local media pointed out that revenue decreased by 4%, and the share of smartphone sales decreased slightly, only by 0.2%.
The Galaxy Z Flip4 is also enjoying great success on the international scene, especially in North America. DSCC has revealed the new foldable delays compared to its predecessor, the Galaxy Z Flip3, and the supply share has not exceeded 10% in Canada, the United States and Asian neighbors Japan and China.
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