OnePlus held an event on Saturday to celebrate its ninth year of existence and there were several major announcements about the brand’s future plans. OnePlus and Oppo have announced a new strategic partnership for the coming years that will see Oppo invest CNY 10 billion (US$1.43 billion) in OnePlus over the next three years.
OnePlus 9th birthday celebration
The new “dual-brand” strategy will see OnePlus as the pioneer brand for flagship smartphones. At the same time, OnePlus products will have a zero net profit margin to help maintain the best features and quality at their respective price points.
Highlights of the OnePlus dual-brand partnership (automatically translated from Chinese)
Phones and OnePlus products will be sold exclusively online in China, going back to basics, while customers will be able to get repairs at Oppo service centers across the country.
Oppo’s online store in China already has the latest OnePlus phones and accessories for sale. The latest news is that the OnePlus Community app has now been relaunched in China to help OnePlus fans discuss, share and talk about all things OnePlus.
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