The Nokia Design Team has created a new user interface design language called Pure UI. This is meant to be used on Nokia phones, of course, but also all sorts of other Nokia products.

Nokia introduces Pure UI, a new user interface design language

The design is meant to be consistent, flexible and future-proof and has a clean, minimalistic look, which is the major design trend right now. There are multiple components, starting with templates and guidelines that determine the overall look.

A big part of the new look is the Nokia Pure typeface, which will be used throughout the user interface.

The Nokia Pure font
The Nokia Pure font

The Nokia Pure font

New icons have also been designed for Pure. They are based on strokes, the thickness of which can be varied to meet the display requirements and capabilities of a particular device. They also include smooth animations when a particular component needs to grab the user’s attention.

Nokia Pure Icons are based on geometric shapes
Nokia Pure Icons are based on geometric shapes

Nokia Pure Icons are based on geometric shapes

The Nokia team has also prepared standard elements that designers can use to quickly create a uniform looking screen.

App screens will have a consistent look, thanks to Pure Illustrations
App screens will have a consistent look, thanks to Pure Illustrations

App screens will have a consistent look, thanks to Pure Illustrations

Dark mode is supported, of course, with elements and icons adjusting their styles accordingly.

Nokia Pure icons and dark mode support
Nokia Pure icons and dark mode support
Nokia Pure icons and dark mode support

Nokia Pure icons and dark mode support

Nokia phones have so far stayed close to the stock Android look and feel, but we should see a push towards pure UI adoption. There’s no mention of how soon that will happen, though.

Nokia Pure is suitable for all types of displays
Nokia Pure is suitable for all types of displays
Nokia Pure is suitable for all types of displays
Nokia Pure is suitable for all types of displays

Nokia Pure is suitable for all types of displays

Again, this will be used on phones but also on other devices – Nokia Pure UI has powerful components that can be used to build complex web-based dashboards, for example. The interface is designed to scale from tiny wrist displays to large wall mounted panels.

The Nokia Pure user interface can be used to create complex and information-rich dashboards
The Nokia Pure user interface can be used to create complex and information-rich dashboards
The Nokia Pure user interface can be used to create complex and information-rich dashboards

The Nokia Pure user interface can be used to create complex and information-rich dashboards

Visit NokiaPure.com for a closer look at the new interface.

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Philip Owell

Professional blogger, here to bring you new and interesting content every time you visit our blog.