Meta held an employee preview of its next competitor on Twitter, and a screenshot of the app managed to leak. The internal name for the new social media app is “Project 92” while rumors suggest the official name may be “Threads”.

Based on the leaked screenshot we can see that the interface looks quite similar to Instagram but without any images. According to Meta’s Chief Product Officer (CPO) Chris Cox, the upcoming social media app will use the ActivityPub social networking protocol which will allow users to migrate their Instagram accounts and followers to the new platform.

Meta Project 92 interface

Meta Project 92 interface

The Meta executive also shared that the app will be “our answer to Twitter” and will automatically populate profiles with information from the user’s Instagram account. Meta has reportedly received multiple requests from public figures and creators for a stable alternative to Twitter that is managed transparently and securely for information distribution.

Meta reportedly has commitments from several celebrities, including DJ Slime, to use the new platform and is in discussions with Oprah Winfrey and the Dalai Lama as potential additions. The development of the new social media project started in January and will be available as soon as possible.

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Philip Owell

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