In January, a Google executive targeted Apple for “green bullying” via iMessage, and today even Meta CEO Mark Zuckerberg has a bone to choose from with Apple, and it’s all about iMessage too.
In an Instagram post, Zuck claims that WhatsApp is “much more private and secure than iMessage”. It has end-to-end encryption that works on iPhone and Android, even for group chats, end-to-end encrypted backups, and disappearing messages. All of these are features that iMessage doesn’t have, he points out.
The image in the post is an image of an ad at Penn Station, which is part of a marketing campaign that began in January and is now being expanded. The idea is to tell people in the US about the importance of end-to-end encryption and to increase the numbers of WhatsApp users over there in the process. While WhatsApp is huge elsewhere, it has always been queued in the United States. Could this campaign finally change it? We will have to wait and see.
We are expanding the marketing campaign launched in January to inform people in the United States of the importance of end-to-end encryption. 5.5 billion SMS are still sent every day in the United States, but SMS messages are not secure. pic.twitter.com/c0P8FW37Rw
– Will Cathcart (@wcathcart) October 17, 2022
Will Cathcart, head of WhatsApp at Meta, explains everything very well a tweet on his own. He says WhatsApp is “growing” in the US and, no doubt, he would like it to continue and pick up even more.
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