LG has introduced its new corporate logo which features a flatter look and lighter shade of red dubbed LG Active Red. The Life’s Good brand slogan will be used more extensively in branding and product packaging, and features a new typeface. LG is going for a more “dynamic and youthful” look in hopes of reinventing its brand identity.
New LG logo next to its predecessor
Having a strong and consistent brand strategy allows us to better communicate our value proposition and our unique identity, which harmoniously blends innovation and warmth. By implementing the new brand strategy, LG aims to become an iconic brand that resonates with consumers by transcending generations and places. -William Cho, CEO of LG Electronics
LG is also looking to add more expression to its signature logo on the web by using expressive motions like winking, smiling and nodding.
We also had the usual marketing talk about appealing to a wider group of consumers across countries and generations, including Generation Z.
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