Apple has a reputation as a leader in the smartphone industry, but that reputation may be in decline: Honor CEO George Zhao criticized Apple in an interview, saying that simply increasing camera performance and quality isn’t enough.
“When everyone can expect it before launch, we feel a little disappointed,” Zhao said. He believes the iPhone 15 series will enjoy great sales, even if it doesn’t have much in the way of innovation.
An Android manufacturer won’t be impressed with USB-C and a periscope, obviously. But Zhao mentions form factor as the area where Apple is most lacking: It still only sells coffee shop phones.
Meanwhile, the competition has gone through several generations of foldable phones with major improvements in recent years. This includes Honor, which showed off the strange Honor V Purse concept and plans to launch the device in China tomorrow. The “bag” design seems more like an attention-getting gimmick, the real value of the V Purse is that it is a rare outward fold and is super thin – just 9mm when closed. Tomorrow we will find out more.
Apple has long been rumored to be working on foldable prototypes, but nothing comes close to the final design (as far as we know). One of the latest reports suggests that Apple is building a foldable laptop, which will be presented no earlier than 2025 and released the following year. There’s also been talk of foldable iPhones and iPads, of course, but even those seem years away.
It’s not just Honor, Samsung is also flexing its foldable devices to show that it’s ahead of Apple and trying to convince consumers to switch. But Apple’s focus right now is on AR/VR as the next big thing in electronics, even the iPhone 15 Pro duo supports it with Spatial Video.
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