Apple made the Vision Pro headphones official last June, after years and years of rumors about such a product. On January 19, the company finally started taking pre-orders, with the first shipments expected on February 2. Meanwhile, however, shipping estimates have slipped in weeks, given the popularity of the headphones: over 180,000 units are estimated to have been pre-ordered. tidy.

So clearly people are intrigued by Vision Pro. While it may not be a mass-market product yet, with its price point and convoluted ordering process, it is certainly piquing the interest of many people. Now Apple has released a new ad for the headphones. Here it is:

Apple says Vision Pro allows digital content to blend seamlessly into your physical space, as creepy as that may seem. Plus, “you can do the things you love in ways never possible before.”

Although the Vision Pro is expensive, Apple is said to be working on a cheaper version. That’s likely to happen next year, and with it could come mass-market adoption. The cheapest option will be called Vision or Vision One and may sport lower-tier screens and a less powerful chip.

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Philip Owell

Professional blogger, here to bring you new and interesting content every time you visit our blog.