Samsung has been successful in selling its smartphones to corporate customers. For example, the 740,000 Galaxy XCover Pros sold at Walmart have replaced handheld scanners and walkie-talkies in the shop. But now a new category is gaining popularity among business users – foldable phones.
The company revealed that it sold 105% more foldables to business customers between January and October this year than in the same period in 2021. Samsung doesn’t offer a breakdown of Z Fold4 and Z Flip4 sales, however, we have the feeling that the Galaxy Z Fold4 is the big winner.
It’s all about the large internal screen: professionals have to sift through data from multiple sources and juggle several apps at once. And many of these apps have native support for the Z Fold4 form factor.
For example, Bloomberg Professional is an app used by investment professionals such as traders, analysts and portfolio managers. They can quickly switch from chatting on Instant Bloomberg on the cover display to viewing news, stories and real-time market data on the large internal display.
DocuSign is also very popular in the industry: 24 of the top 25 Fortune 500 financial companies use it. The app supports Android 12L, optimized for larger displays and multitasking. Professionals can drag and drop a document from their email client into DocuSign, sign with the S Pen, and drag it back into the email. There is also a PC-like experience available in DeX mode.
Samsung has partnered with IBM iX, an experience design partner within IBM Consulting. The team worked with a major financial institution to refine the mobile experience and allow app users to view and interact with data in DeX mode or using the S Pen.
Foldable smartphones are also gaining traction among regular users. According to Samsung, global leaflet shipments will reach a total of 16 million this year (+73% compared to 2021) and the forecast for next year is 26 million.
Start a new Thread