The Nothing Phone (1) is a mid-range smartphone from a company founded by Carl Pei, one of the co-founders of OnePlus. When it was launched, the Nothing Phone (1) would not have been made available in the US only because of how difficult it is for emerging smartphone brands to succeed in the US market without a major partner as a carrier. In an interview with CNBCthat may change soon.
Pei confirms that Nothing is “in talks with some carriers in the US to potentially launch a future product there,” and while he hasn’t confirmed whether it would be a smartphone, it is heavily implied in discussions of competition with Apple among Generation Z users. in the United States. “There’s a challenge with Android where iOS is becoming more and more dominant,” Pei explains. “They have a very strong connection to iMessage, to AirDrop, especially among Gen Z. So that’s a growing concern for me.”
Pei says “It is certainly a market where there is already a lot of interest in our products. And if we launch our smartphones there, I’m sure we could achieve significant growth.” Meanwhile, Nothing expects its revenues to be significantly higher in 2022, from about $20 million in 2021 to $250 million in 2022. Nothing also has double the number of employees, now exceeding 400.
The goal is to be profitable in 2024 […] We’re not profitable right now. And this year was made even more difficult due to foreign currency exchange. We pay most of our COGS in USD, but we earn in pounds, euros, Indian rupees, so everything is devalued against the USD.” – Carlo Pei
Soon after the interview was released, Carl Pei confirmed on Twitter that “Phone (2) isn’t launching any time soon” and that “we’re not cranking out dozens of products a year like many others.”
The phone (2) will not start soon. We focus on doing a few things right and won’t be churning out dozens of products a year like many others.
The telephone (1) is our main focus. We’re cooking up something really great in terms of software, Android 13 and beyond.
— Carl Pei (@getpeid) December 5, 2022
Pei also reiterated that the phone (1) continues to be the focus of the company and that he is working on future software updates coming with Android 13.
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