Global smartphone shipments during the April, May and June months totaled 258.2 million units as per the latest Canalys Smartphone Market Pulse report. The figure represents a 10% decline compared to the same period last year. Despite the sixth straight quarter of negative growth, global smartphone demand is slowly rebounding thanks to industry-wide inventory reductions and rising regional market demand.
Samsung was once again the leading smartphone brand in terms of shipments for the quarter with 53 million shipments and a 21% market share. Apple came in second with 43 million shipments and a 17% market share while Xiaomi rounded out the top three with 33.2 million shipments and a 13% market share.
| Worldwide smartphone shipments and growth Canalys Smartphone Market Pulse: Q2 2023 | |||
| Vendor | Q2 2023 shipments (million) | Q1 2023 market share | Annual growth |
| Samsung | 53.0 | 21% | -14% |
| Apple | 43.0 | 17% | -13% |
| Xiaomi | 33.2 | 13% | -16% |
| Oppo | 25.2 | 10% | -8% |
| Transsion | 22.7 | 9% | +22% |
| Others | 81.1 | 31% | -11% |
| Total | 258.2 | 100% | -10% |
| Note: Percentages may not add up to 100% due to rounding. Xiaomi estimates include sub-brand POCO, and OPPO includes OnePlus. Transsion includes Tecno, Infinix and iTel. Source: Canalys estimates (sell-in shipments), Smartphone Analysis, July 2023 | |||
Oppo had 25.2 million shipments and a 10% market share while Transsion which holds the Infinix, Tecno and iTel brands moved into fifth place with 22.7 million shipments and a 9% market share. Transsion’s rise in emerging markets and strong sales across the Middle East, African and Latin American markets solidified its position as a top-five smartphone brand. Transsion is also the only brand with a positive annual growth of 22%.
Looking ahead, Canalys analysts predict a moderate decline in smartphone demand continuing in the second half of 2023. The business environment is expected to improve and vendors that are able to balance long-term structural changes will prevail.
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