Apple will increase app store pricing tiers in more territories starting October 5

The prices of apps and in-app purchases on the Apple App Store are about to increase in several countries: Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam and all territories that use the euro currency will be sought after. The new prices will take effect on October 5th.

In the case of Vietnam, the price increase also includes Value Added Tax (VAT) and Corporate Income Tax (CIT), both at 5%, which Apple now has to collect due to the new legislation in the country.

You can check this PDF to see the updated price levels. We have extracted the table for the territories using the euro below (note: there is a separate table for Montenegro).

For comparison, the price that took effect in August 2021 (PDF) had € 0.99 as level 1. However, it is still available as an “Alternative Level B”.

If you’re wondering what all these tier activities are, Apple doesn’t allow developers to directly set a price, but they have to choose one of the tiers. This is an easy way to set a global price for your app, which also helps to avoid constant changes due to exchange rate fluctuations.

Auto-renewing subscriptions will not be affected by this price change, and developers have the option to preserve pricing for existing subscribers. Of course, developers can also drop their apps at a lower price level to compensate for the cost increase, but it’s up to them.

There was a similar price hike in January due to new taxes and different exchange rates.