According to Research on counterpointMarket Pulse Service, global smartphone sales fell to 96 million units in May. The figure represents a 4% drop from April and a 10% drop from May 2021 data. What’s noteworthy is that this is only the second time in the past decade that the figure has dropped below 100 million. of units for the period.
Counterpoint Research Monthly Market Pulse – May 2022
The 96 million is the second consecutive monthly decline and the 11th consecutive month of annual sales decline. Despite the strong rebound following the initial wave of COVID-19 in 2020, smartphone sales have not yet returned to pre-pandemic levels. The ongoing problems in the supply chain are stabilizing even as rising inflation levels coupled with the slowdown in factories in China and the crisis in Ukraine are the main factors limiting the demand for smartphones.
Due to declining demand, smartphone vendors are seeing a build-up of inventory that is expected to show its toll in second-quarter smartphone shipments data. Looking ahead Counterpoint analysts predict that the situation will improve in H2 as supply chains normalize and factories in China operate at full capacity.
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