Redmi president Thomas Wang revealed that the Xiaomi brand is launching a new series called Turbo. They will sit between the K and Note series and will focus on raw performance. The first phone will be called Redmi Turbo 3 and it could very well be a new name for Redmi Note 13 Turbo.
In a lengthy post, followed by a Q&A session on social media, Wang explained the concept of Turbo: it will be a line of phones that will “reshape the mid-range market.”
As it turns out, the Redmi K phones will remain the flagship devices, the Redmi Turbo will be the so-called flagship-killers, while the Redmi Note will remain the beloved mid-range devices, furthering the brand’s smartphone-building capabilities.
This is called Turbo 3 because it’s the third phone in the Redmi portfolio, aiming to deliver raw performance at a lower price (at the expense of other flagship specs): the first was the Redmi Note 11T Pro, and then it was the Redmi Note 12Turbo; we clearly won’t be getting a Note 13 Turbo. There is no word on whether the phone will launch as the Poco F6 as Thomas Wang spoke to the Chinese audience and the Poco line is not offered in China.
This new phone will further blur the already murky lines between flagships, premium devices and midrangers, but at least we won’t be getting a new Redmi Note: the 11 series had 18 different variants while the 12 series was slightly more modest with “only” 13 different variants which were not different at all.
Start a new Thread