Honor was undoubtedly the star of MWC 2023 in Barcelona, the company unveiled Magic5 and Magic5 Pro and announced the global launch of Magic Vs. discuss the company’s plan for the future.
George Zao
While discussing Honor Magic5 Pro and Honor Magic Vs, Zhao confirmed that both will receive 3 years of Android updates and 5 years of security patches. More excitingly, he said that Magic Vs will hit global store shelves within the next quarter, finally giving the Galaxy Fold range some competition.
The executive said his team feels Europe is a second home and his company is treating 2023 as its Year 1 here as it has only now managed to garner a strong range of phones to sell in the Old Continent. The company is considering opening physical stores internally, but prefers to stick with carrier and retail partners until it can build an even stronger portfolio.
However, there is now a product and R&D center operating specifically in Europe, which would help the growth of the brand.
However, that’s not great news for the US market. George Zhao confirmed Honor’s phased approach and since the US market is difficult to penetrate, the company will need more time to prepare.
We spent some time with the new Honor Magic5 Pro flagship (seen here in Glacier Blue)
The Honor Magic Vs is one of the lightest foldables with a vertical hinge, and this is what Honor was looking for when development began. Zhao said he believes the future of foldable devices is to be used as a combination of tablets and smartphones, and after addressing the weight issue, he will also work to provide thinner devices with better battery life.
Zhao expects sales of the foldable devices to really explode when they can shave off enough weight and lose a few extra millimeters, but he doesn’t think they’ll completely replace push-bar phones. Instead, he expects them to coexist in the long run as different users have different priorities. Similarly, he believes there will be enough demand for both clamshells and horizontal foldables and both form factors will be around for a while longer.
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