You know how both Google and Apple blur faces, license plates, and other potentially personal information from their map images? It is an important step to protect user privacy, which is greatly appreciated. In the modern AI-driven age, it’s no surprise that there may be a better, more elegant solution. Enter German AI startup Brighter AI. Its Deep Natural Anonymization 2.0 technology promises to achieve facial and data anonymity through AI editing of images instead of blurring. This results in a much more natural look for the final images and makes blurring seem like a “caveman” approach to the problem.

Deep natural anonymization 2.0

Deep natural anonymization 2.0

According to industry sources, Apple plans to acquire Brighter AI and use its technology in its offerings. The company’s Vision Pro VR/AR headset could be the first to benefit from this technology. A rather baffling decision at first glance, but Apple is apparently concerned that the Vision Pro raises some privacy concerns, namely that Apple believes it is easier to capture videos and images discreetly with a Vision Pro. Much more than with a smartphone.

While there is nothing discreet about wearing a VR/AR headset today, there may be some truth to this hypothesis. Think about it: once such technology becomes more normalized, casual dress in all kinds of public places might actually be normal and mundane. And even today, when it most certainly isn’t, the sheer novelty of seeing someone with a headset strapped to their face will likely be more than enough to distract you from the subtle visual indicator on the front of the device that lights up during capture. movie.

Apple is reportedly preparing to buy an artificial intelligence startup to anonymize private data in images

Either way, such AI anonymization technology seems pretty cool and useful in many ways even beyond the Vision Pro. If nothing else, Apple could use it to “blur” its map images and make them much nicer to look at.

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Philip Owell

Professional blogger, here to bring you new and interesting content every time you visit our blog.