Nothing is a company founded by Carl Pei, who pioneered the massive teaser campaign for a new product while he was at OnePlus. So it’s no surprise that the upcoming Nothing (1) phone is receiving its own extended teaser campaign. We have already learned of some partnerships with carriers and today is the time for a new nugget of information.
The Nothing (1) phone will have a transparent back. It was revealed today by Pei and Tom Howard, the head of design of Nothing. Howard says they “really wanted to bring out the inside,” which understandably created some hurdles, as there are over 400 components in a smartphone.
No phone (1) design sketch
Also, the Nothing team wanted to celebrate what they think is really interesting to point out. That means things like the camera and the wireless charging coil. “From an industry perspective, you’re looking at components that the end user normally never sees, so you almost have to go through the entire manufacturing process to bring them out,” says Howard.
Pei states that Nothing wants to have its own iconic design language, very recognizable right from the start, so that when you look at all of its products, you can immediately see a coherent vision. “Phone (1) and Ear (1) will clearly belong to the same family and, as we fill the rest of our product portfolio, we will keep the same philosophy,” said Pei. He thinks that no other tech company other than Apple has such a consistent way of designing products, so nothing should be able to stand out.
Indeed, one of his company’s unique strengths would be the inherent beauty and complexity of consumer electronics. “I think a really strong principle we have is that design is not just an ornament, but that there must be a marriage between form and function,” says Howard. The Nothing (1) phone frame will be made from recycled aluminum to reduce its initial carbon footprint.
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